Apple leads the App Store for iOS 6 is a new site for free Apple apps. This can be found under the "Highlights" tab in the
AppStore. Ultimately, Apple wants to increase the download speed for its own apps.
Currently you can find on this page gestating the apps iBooks, iTunes U, pod casts, Find My Friends and Find My iPhone. All apps are also available with a simple click on "Download Free" installed at once.