The rumors probably refers to sites that take reference from the usual Apple to release new cards and notecards each year and anticipate the calendars of publications on the following year.
While Apple's chief financial officer, Peter Oppenheimer, looked less amused by the cost of these rumors and speculation, Tim Cook has been more pragmatic:
"We strive to keep our roadmaps secret and confidential, however that does not stop people from speculating. We can never prevent it. This is one of the great things in this country. So we will not spend energy trying to prevent this. I am happy that people expect the news. I welcome this. "
Apple has released a new iPhone every year since 2007, informed buyers know that Apple is likely to announce a new generation of iPhone this year. Apple CEO does not seem upset that buyers delay their purchases today, they know they will queue up to buy a new iPhone later.
And you expect the arrival of five new iPhone or mini iPad?