Apple publishes 3 new commercials value of the work of Genius

Apple's new commercials and public doble as the main character is a Genius, struggling to help customers in difficulty. The daily work of these figures is particularly evident in the situations where you are in the commercials have some unique features.
In this series of commercials the Californian company has no plans to exhibit the characteristics of their products but just to
emphasize the service of the Genius that is entirely based on technical support. As previously mentioned, the situations of the first spots are so special in the first movie of the Genius is grappling with a client whose wife has to give birth while in the second spot the Genius come to the aid of a customer who has forgotten his birthday and asks for help make an iMovie.